Chef Nobu's recipe for success (2024)

Chef Nobu, you now have 26 restaurants worldwide. How does the clientele and footfall at Nobu in Dubai compare with New York, London, Tokyo and so on?

It’s amazing to think it’s already been here five years, since the opening of Atlantis itself. In the beginning, it was much harder to get the produce needed for the restaurant from other countries. Now it’s easier as the air transport links have improved – before there weren’t direct connections to Japan, for example. Japan’s also had its problems in the past few years with the tsunami and the nuclear plant disaster, which made people worry about the radiation’s effect on things. Now it’s much better. Also, Dubai is such an international city that the people who eat in our restaurants in Los Angeles, New York and London eat here, too.

What local or regional ingredients do you use in the restaurant?

There are some local fish that we have sourced and use. Every Nobu restaurant uses as much local produce as possible but in this city it’s a bit difficult to get all the yellow-tail tuna that we need, for example, so we have to import it from Japan or Europe.

This was also our first restaurant in the Middle East and there were some important religious considerations, a main one being no use of alcohol in the food. Now, soy sauce – our most important ingredient – is fermented and naturally produces alcohol even though it isn’t mentioned on the label. So I wanted to make sure we had an alcohol-free one and finally found a company that was willing to produce it specifically for the Middle East.

How do you respond to those who criticise your use of bluefin tuna?

I understand some people’s concerns about it being endangered and needing to be saved but I must say, we’re doing nothing illegal. I can also tell you that we are growing bluefin tuna in Japanese farms, so there are technological advancements in the field trying to solve the problem. What we’re doing is in line with the government, because it decides how many tonnes can be caught. If it said stop using it, of course that’s what we’d do.

Your black cod with miso dish is legendary. How do you feel about other well-known restaurants putting it on their menus?

When my first cookbook came out about 15 years ago containing the recipe, my customers asked: “Why would you reveal the secret?” But you know what? Yes, anyone can cook it and everyone can copy me, but nobody can get inside my heart. It makes me very proud when people make Nobu-style food, because it means they like it.

Let’s talk about Robert De Niro, a good friend of yours and the founding partner of the restaurant. How did you two first team up?

I was in Los Angeles and opened my first restaurant in 1987; he came in and liked my food. He’s a little bit spoilt because he wanted my food to be near his house … in New York. [laughs] So he asked me to come there, which I did and he asked me to set up the restaurant there. I had to say no as it was too soon and I needed to stay focused on my first restaurant. So he still continued to visit my restaurant all the way from New York and he didn’t mention the expansion again for four years. I received a call from him and all he said was: “So Nobu, you ready to come to New York again?” and honestly, I didn’t know what he was talking about. He doesn’t talk too much, you know, just short sentences! But eventually I got it and we opened a restaurant in New York.

What does he like to eat when he dines at Nobu?

He never orders anything, he lets the chef decide, but one thing he doesn’t like is oysters. He always comes to the restaurant and says: “I can’t eat too much, give me just a little bit.” But whatever I send him, he eats. Believe me, he likes to eat! [laughs]

You’ve appeared in films from Casino to Memoirs of a Geisha and Austin Powers; if you hadn’t been a chef, would you have liked to become an actor?

Well, in cooking you cannot make any mistakes but with movies you can have as many takes at one scene as you like. One mistake in cooking and the customers will be disappointed and never come back; it’s a much more serious business.

Has De Niro given you any advice?

Actually, Bob hasn’t given me any. But he’s such a professional; whenever I had scenes with him, of course I was nervous.

Nobu’s dried miso salad (serves two)

Ingredients

8-10oz baby spinach

1 palm heart

2 tbsp dried red miso, soya bean paste

60g sliced and fried leeks

2 tbsp grated Parmesan cheese

ground pepper

2 tbsp extra-virgin olive oil

a few drops truffle oil

1 tbsp Yuzu juice

Equipment

Big bowl

Mandolin

Chopsticks

Step 1

Wash and place the spinach leaves in a large mixing bowl.

Using a mandolin or sharp knife, shred the palm heart into julienne strips and add to the bowl.

Step 2

Add in the olive oil
and a few drops of truffle oil
to the leaves.

Add the Yuzu juice – a Japanese
citrus juice.

Season with pepper but
no need for salt.

Step 3

Add some fried leeks to the bowl.

Sprinkle the finely grated Parmesan into the mix.

Add the dried miso to the salad, toss and plate.

Serve as a starter or as a main dish with lobster tails, scallops or prawns.

www.noburestaurants.com

rduane@thenational.ae

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Chef Nobu's recipe for success (2024)

FAQs

What is the most famous dish at Nobu? ›

The black cod miso is arguably the most iconic dish to come out of Nobu. Matsuhisa himself told me it was his favorite item on the menu, as well as the favorite of his business partner, Robert De Niro.

What makes Nobu so special? ›

Nobu is a renowned Japanese restaurant chain that is famous for its special menus and unique dining experience. Eating all of Nobu's special menu can be a once-in-a-lifetime experience for many foodies.

Does Robert De Niro still own Nobu? ›

In 1994, after repeatedly asking Nobu Matsuhisa to expand, Robert and he signed a contract to build what is now one of the most famous food and hospitality empires in the world. From Tokyo to Paris, to New York, to Greece, Nobu has become a destination in its own right as one of De Niro's hotels.

What do they yell out at Nobu? ›

You don't have to know how to pronounce “irasshaimase” (E-RAH-SHY-MA-SEH) or what the Japanese greeting translates to (“Welcome,” roughly) to feel noticed when a chorus of chefs yells it in your direction.

Do the Kardashians eat at Nobu? ›

Kim Kardashian and Mariah Carey enjoy Nobu with North West and Monroe Cannon.

What celebrity owns Nobu? ›

Today, De Niro and his co-founders – celebrity chef Nobuyuki “Nobu” Matsuhisa and film producer and entrepreneur Meir Teper – own 39 restaurants and eight luxury hotels across five continents. Their lifestyle brand Nobu Hospitality was founded in 2009.

What chef owns Nobu? ›

Helmed by world-renowned Chef Nobu Matsuhisa, Robert De Niro, and Meir Teper, the Nobu Hotel concept is a curated experience where every property is different.

What is Nobu style? ›

“It means that the cooking is still Japanese but with some ingredients and styles from Peru like cilantro, jalapeno peppers and ceviche.” Jet Linx Denver treated clients and guests to a special engagement at Matsuhisa.

Where does Robert De Niro eat in NYC? ›

Tribeca Grill, Robert De Niro Hotel | The Greenwich Hotel The Greenwich Hotel.

Does Nobu have Michelin stars? ›

As a hospitality empire, Nobu is unprecedented. Their restaurants have been awarded Michelin stars. Their hotels (like the ones below) are in the Michelin Guide selection.

How rich is Nobu? ›

Nobu Matsuhisa

The name Nobu might ring a bell to foodies who have travelled the world. Nobu Matsuhisa is the founder of Nobu, a luxury sushi empire that has venues in every continent. The Japanese chef and restauranteur is worth around $US200 million ($297 million).

Why do they shout at Nobu? ›

It is simply one of the numerous traditional Japanese techniques of extending a warm welcome to new clients on a formal basis. After saying Irasshaimase, the waitress or waiter will inquire about the number of individuals in your group before escorting you to your assigned table.

Do celebrities eat at Nobu? ›

There are other reestablished regulars, too. Demi Lovato and fiancé Max Ehrich have paid Nobu Malibu at least six visits since it reopened on June 6. Leonardo DiCaprio, Kaia Gerber, and Jaden Smith have dropped by at least twice. The same goes for Justin and Hailey Bieber—if you're only counting last week.

Does Nobu use peanuts? ›

Please note that our products either contain or/are produced in kitchens which contain/use the allergens of peanuts, tree nuts, seafood, soy, milk (and other dairy), egg, sesame, wheat (gluten), lupin and sulphite preservatives. We cannot guarantee that any of our products are 100% allergen free.

Why is Nobu Malibu so popular? ›

Nobu Malibu has an elegant, laid-back coastal vibe blending upscale dining and seaside charm. Being nestled along Malibu's exclusive shores, the restaurant exudes a relaxed yet chic vibe, with waves crashing in the background. You don't just come for the food. You come for the experience.

What famous people went to Nobu? ›

And they continue to come: A couple months after her pregnancy announcement, Rihanna was spotted at Nobu. Justin and Hailey Bieber, the KarJenners, Kanye West, George and Amal Clooney, and many, many more have all been spotted there recently.

What is Nobu Malibu known for? ›

Nobu Malibu is popularly known as one of the most beautiful Nobu's around. Nobu serves the highest of class for seafood and sushi with amazing drinks and service.

What is Nobu ranked in the world? ›

In the World's Best Restaurant Brand category none other than global restaurant and hotel chain Nobu came in first place. The international restaurant brand has locations across the world, including one currently in construction in Toronto. And it's been in development for a while.

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